Why Use A Recruiter - Part II
Quoted from The
Fordyce Letter
"When I need a heart by-pass, rest assured that I won't select my surgeon on
the basis of what he charges" That's what an ailing executive recently opined
when he was informed by his doctor about his arterial blockage problems. Why
then are corporate executives so tightfisted when dealing with what is so
commonly thought of as the "heartbeat" of their companies… top talent?
Companies think very little about paying the often excessive fees charged by
their outside accounting and legal firms… or even to the gaggle of consultants
who promise cost –cutting and streamlining miracles in other areas of
operations. Yet, when faced with brain drains, talent deficiencies or the need
to replace one employee with a better one, their thoughts too often turn to
parsimony. This K-Mart mentality belies and contradicts their stated objectives
to "hire the best", especially at pecking order levels below the "big picture"
executive suite inhabitants.
Of course recruiting fees can vary from firm to firm but, when they do, you
will almost always find that's those on the low side are sure to excludes some
very key ingredients of the process, all of which are vital to providing the
indispensable services necessary to satisfy the needs of the employer.
So why are recruiters worth what the charge? Just a few of the often unspoken
reasons are:
Expertise – Nobody knows the employment marketplace better that a
professional recruiter…nobody. In house human resources, no matter how
effective, view the marketplace through an imperfect or misrepresentative prism
and tunnel vision is there occupational hazard. Just as physicians are cautioned
against treating members of their own families, so too is it folly for an
in-house HR professional to believe that then have an undistorted and unbiased
picture of the employment landscape. They are vulnerable to the pressures of
internal politics and cultural dimensions which do not hinder the outsider.
Street-smart recruiters already know the neighborhood, including the unlisted
addresses so often overlooked by the insiders.
Cast a Wider Net – A professional fisherman will always have more to
show than a weekend angler. Recruiters are in the marketplace day in and day
out. They know the unfished coves, reefs and inlets that are unknown to others.
The job-hunter bookshelves are filled with lore about the "hidden job market"
The same holds true for the for the professional recruiter who has a detailed
roadmap to the hidden talent sources which will never be accessed by newspaper
ads, alumni associates, applicant databases on the internet or any of the other
more familiar sources of people.
There are occasional pearls through these sources (and someone inevitable
wins the Publishers Clearing House sweepstakes too) but you have to shuck an
awful lot of oysters to find them. Recruiters only give you oysters proven to
contain pearls. Your only job is to determine which pearl is the best. Want to
catch what you're fishing for? Hire a guide!
Cost - There is a misconception among employers that the cost of a
hire equals the cost of the ads run to attract the person hired. Nothing could
be further from reality. Try adding these to the TRUE cost and you'll see just
how cost effective an outside recruiter can be:
Salaries and Benefits of the employment/recruiting staffs PLUS those of the
line managers involved in the hiring activity (who are not productive in their
normal job pursuits when they're out recruiting); travel, lodging and
entertainment expenses of the in-house recruiters; source development costs;
overhead expenses including but not limited to phones, office expense, postage,
PR Literature, applicant database maintenance, reference checking, clerical
costs to correspond with the hundreds of unqualified respondents, etc.
Unbiased third party input – A recruiters stock-in-trade is their
integrity and their reputation for finding someone better than a company could
have found for themselves. For a mid to senior level executive, the average
recruiter may develop a "long List" of a hundre4d or more possibilities. Each
must be called and evaluate against the position specifications as well as the
personality "fit" with the company and the people with whom they will ultimately
work. Once this is winnowed down to the "short List" an even more intensive
intertwining process begins to narrow the search to a panel of finalists for
review by the client. This process is not, as some believe, simply romping
thought the file cabinets or putting the job opening out to others in the
recruiter's network with crossed fingers that someone good will show up.
It is highly unlikely that a professional recruiter will be plowing new
ground with your opening. They deal within spheres of influence far more
familiar with your needs than any internal recruiter and, more often than not,
view the finalists as people who are competent to solve client problems rather
than just fill an open slot in the organizational chart. Because they want to do
business with you again and again, they are looking for (and challenging you to
excellence by hiring) the "truly exceptional" rather than the "just satisfactory
" so often settled for by in –house hires.
Confidentiality – Advertising or otherwise publicly proclaiming an
opening, aside from it's cost and demonstrated ineffectiveness for sensitive
senior level opening, often create anxiety and apprehension among the
advertiser's current employees who wonder why they aren't being considered or
worry about newcomer transition problems. Just as often it alerts competitors to
a current weakness or void within the company.
Speed – The recruiting process is always faster thought a search
professional who is continually tapping into the talent marketplace than one
having to start the process from scratch. For every day that a key opening
remains unfilled, a company's other employees must grudgingly do double duty.
And this doesn't factor in the profit opportunities or competitive advantages
lost to a company because a position remains unfilled or is done on a part-time
basis by other less qualified.
Post-Hire Downtime – Not only is speed an essential part of the
professional recruiters process, the ability to locate a person who can
immediately "hit the ground running" with a minimum of "ramp up time" saves time
after the hire. All too often, a hire selected through less effective sources
offering a smaller talent pool requires several months of expensive training and
orientation.
Reality – Professional recruiters often recognize and have a duty to
inform clients that they may be mistaken as to the type of person sought, the
salary required to attract them or the possibilities that the solution might
just lie in areas outside the traditional target industries….. something an
internal recruiter is politically disinclined to do. Too many hirers fail to
understand that a professional recruiter's primary function is not necessary to
fill a slot, but to provide the right candidate to solve a problem.
Negotiation – Master negotiator Herb Cohen says that "negotiation is
the analysis of information, time and power to affect behavior… the meeting of
needs (your and others') to make things happen the way you want them to." As a
buffer and informed intermediary, the professional recruiter is better able to
blend the needs and wants of both parties to arrive at a mutually beneficial
arrangement without the polarizing roadblocks which too frequently materialize
in face-to-face dealings.
Prioritize company resources – It is often amazing to see how much of
a company's revenues are squandered on non-productive perks for existing high
level employees while they penny-pinch on what is every company's
lifeblood…talent acquisition. Club memberships and the like may be fine, but no
one with an IQ higher than Forest Gump's believes that these expenditures
contribute to a company's profit margin. But one well-placed employee can be the
cause of a company's profits skyrocketing. And the fee for having hired these
people pales to insignificance when compared to the contributions they make to
the bottom line.
The next time you think a recruiter's fees are too high, put them in the
proper perspective before asking fir that Blue Light special or spinning your
wheels thrashing about trying to fill vital openings with less effective(but not
necessarily less expensive) pedestrian methods. Savvy executives learned long
ago that the fee paid to a recruiter is a shrewd strategic investment, not an
extraneous expense.
As a Candidate, you may have come to distrust "Recruiters, Headhunters" and
we don't blame you. Unfortunately many of our predecessors and novices in this
business are much like the famous used car salesmen. Abusive, shoving candidates
down your throat, sending you non – qualified people, not listening to your
needs, etc. No doubt, a recruiter some where, somehow has given you a bad taste
in your mouth. They've given us a bad taste in ours as well which is the exact
reason we don't work for a large recruiting firm. We don't like the lack of
ethics, the "hard Sell" sales approach, and the "get in your face" attitude some
recruiters use to manipulate you into making a decision.
We consider you a respected, intelligent person. Capable of making a good
decision. We understand that you are looking for the BEST company to work with.
This will clarify what you can expect from me throughout the recruiting
process, and what our requirements are as we represent you to our clients. We
have two objectives in the recruiting process:
- We want the lives of our candidates to be enhanced by the positions that
we provide.
- We want our clients to be convinced that our candidates are the top
performers in the industry.
What makes our service unique is our belief that our job is to find a good
"marriage" between Candidate and Company. We will only work with reputable
companies who offer the best to their employees. We also only work with
candidates willing to work with me and who possess high work ethics, character,
talent and respect. We believe you are the customer. Our fee is paid by our
client company, there is no fee or cost to you.
Your role in helping us to achieve these objectives is outlined below.
- It is critical that we establish and maintain effective communication. If
we understand your needs as well as we do our clients, we provide a higher
quality service. Please be honest and direct when defining your expectations
from us.
- We are aware of the value of your time, and your desire for
confidentiality. Before we proceed with telephone conversations, we will ask
if you are in an environment where you feel free to talk. If not, we will be
happy to call you at home, or at a more convenient or private opportunity. We
will return your phone messages in a timely fashion, and we ask to be extended
the same courtesy.
- Once we have presented your qualifications to my client, we will set up an
interview at a time that works for both of you. We will provide you with
information about the company prior to your meeting and we will advise our
client of the results of our background verification.
- After an interview has been arranged and completed, we will negotiate your
compensation, benefits, start date, etc. as you have defined them to us. What
is required of you is to call us after the interview. At that time, the client
will express interest, decline, or want further information before making a
decision. WE will advise you as we are informed. We would ask you the same
-yes you want the job or no you don't or you need specific information before
you can make a discussion.
- We will not release information about you without your permission. We are
as committed to protecting your interest as we are to meeting the needs of our
clients.
We are sensitive to the fact that this may be an unfamiliar process to you.
Please never hesitate to call us with any questions. We are here to help you.
In Summary – Using a recruiter puts you far and above others seeking a
new opportunity because you meet directly with the Hiring Manager/Executive,
therefore bypassing much of the corporate red tape. Decisions are made much more
quickly, communication is kept open and you have much better odds of success
(plus you can get the BEST compensation possible)
For additional information on interviewing, and career search methods we
highly recommend a book called: Knock em Dead in 1999 and Knock em Dead Resumes,
written by Martin Yate. Also "Rites of Passage" by John Lucht.
See also: Candidate
Tips. There you will find resume tips, interviewing tips, and strategies to
help you in your search.
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